DISCOVER.umn

DISCOVER UMN

A reimagined news site for the University of Minnesota

Named after the brand message “Driven to Discover,” DISCOVER is the new home of University news, ideas, and breakthroughs, telling the stories of the people, work, and value that the U delivers to the state, its economy, and its residents. The new site aims to seamlessly integrate feature stories, news releases, U brand campaigns, and resources for journalists.

The goal was to design a compelling, robust site that better delivers editorial content and journalistic resources for its varied user base. As designer on the small team, I assisted in research, site architecture, content strategy, prototyping, design, and user testing.

View website here.

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